2009 Google Algorithm Estimates
This was released several months ago, and I tweeted about it at the time. However, I didn’t take the time to post it here and comment on it. SEOMoz takes the time every two years to poll SEO professionals to find out what factors they’re finding to be most important when optimizing a website. What may be surprising to non-marketing professionals is that the “on page optimization”, or those factors you can control such as content, titles, etc, basically it’s those things you have control over, account for only about 15% of how Google determines your SERP result.
What Google really finds important are the “link building” activities. Who’s linking to you? What is the authority of that site? What keywords are used in the anchor text that points to you? How many people are linking to the particular page? On the minimal side is how much traffic comes to the page, and your registration and hosting information.
So what can we learn from this? First, content is still king! You have control over what you put on your website. And even if it seems to play a very minimal role in ranking, it is how relevance is determined. No matter how many links are coming back to your website, if the site isn’t relevant to a targeted search, then it still won’t index well. So make sure your content is solid.
Second, take the time to build those links. If you don’t know how to do this, then you’ll want to retain the services of a professional Internet Marketer. When you do, make sure to ask about their methodology of building links. If they’re going to register your site with a bunch of link farms or try to build a bunch of reciprocal links, then you’re wasting your time. You want high-quality links from site that are authoritative and relevant for your target search.
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