One of the things that drives me crazy is when companies interrupt me to try to pitch their product.  We’ve all experienced walking through the mall and one of the kiosk employees trying to get us to try their lotion, or their heating pads, or (one I actually like) their magic tricks.  I try to avoid these at all costs…their technique is known as interruption marketing; they interrupt to get you to interact with them.

What’s the alternative?  Well, some people call it Social Marketing, others call it inbound marketing.  No matter what you call it, it’s engaging someone who wants to engage, not forcing yourself on an unsuspecting audience.  It’s about actually engaging in a conversation, not jus shamelessly promoting your products.

Here’s a video that encapsulates how most “marketers” just don’t get it.  Why keep trying to do things the same way?  Take a different approach and get a better result!



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